Salviamo il Pianeta project, supported by Enegan Luce and Gas, was created with the aim of making known the most fragile and uncontaminated places on Earth and spreading all those practices that can change our habits and lifestyles in a more ecological and sustainable way. With the objectives of increasing the engagement and the social pages community, we have created a content strategy directed towards highly engaging contents. We realized a series of columns dedicated to the hottest topics and in-depth analysis on the environmental topic; moreover, we activated paid media campaigns in order to strengthen brand awareness. #gofurther the traditional communication and save the planet!