Graphic design
Graphic Design, graphic and visual design, is the art or the ability to combine elements such as text, graphics, images, colors in advertising, magazines and books: it is any visual means intended to communication, to send a message or to illustrate the characteristics of a product, with the aim of creating a story or a suggestive message that attracts potential users.
Re design brand identity
brand identity
We redesigned the brand identity of the trademark addressing to a tipically teen audience: social activity, collaboration with a musical group and appealing visual contents are the main ingredients of the communication strategy conceived together with the brand. Although Pappaluga was born to develop school – work collaborations for teenagers with cognitive disabilities, the brand chose to be known only for its particular artistic research. The payoff "a reality" was also designed to indicate the normality of the project and the desire of insertion from which it originated.
#gofurther self-limitations, emotional barriers, lack of imagination
#gofurther self-limitations, emotional barriers, lack of imagination
